Pitching to attract attention - ENG Mixte : présentiel / à distance

Target

Anyone who wants to draw attention to a project, an idea or a product.

Pedagogical objectives

• Gauging your ability to mobilise your audience
• Grabbing their attention immediately with an issue that concerns them
• Focusing on the essentials, simplifying the message
• Using your presentation to bring value to the audience by enabling them to solve their problems
• Applying pitch models Practising pitching in different professional situations

Description / Content

Stage 1: What grabs attention

• How can you lose your audience quickly? 
• Why do some speeches attract attention and others not?
• What are their key features?

Digital questions, collaborative workshops, Metaplan

Stage 2: Focusing on the essentials

• What is an essential message?
• How to summarise and narrow down?
•  What is a tagline?

Application exercise: question pitch, one-word pitch, one-sentence pitch

Stage 3: Crafting your pitch

• What is a pitch? 
• How to arouse curiosity immediately : hook techniques
• Why illustrate and tell a story to capture attention?

Pitch models to apply

Application exercises: building a pitch in teams

Stage 4:  Practising your pitch

• A good pitch can be repeated
• A good pitch can be reused and improved

A summary exercise based on a professional speech

• Keeping it short, focus on the essentials
• Attracting curiosity immediately
• Sparking the desire to find out more
• Engaging my audience to get them on board with my idea, my project, my product
• Making my audience active, encourage collaboration

Educational resources and supports

Slide show PPT​

Pedagogical video

Pedagogical Support 

Digital Tools (Mentimeter, Jamboard ...)

Educational format

On site : one day 

Remote : 2 x 3,5 hours workshops viaTeams, GoogleMeet…​

Individual coachings if needed

Evaluation and monitoring methods

• Exchange with trainer about expectations of the trainees
• Evaluation of the trainees by the facilitator ​
• Evaluation survey sent to the trainees at the end of the training

Feel free to contact us on +33 1 47 66 25 20

M&A-SoftSkills Factory