Being interviewed by the media - ENG Mixte : présentiel / à distance
Dernière mise à jour : 07/10/2024
Public visé
Target
Anyone who has to communicate directly with the media (press, radio, TV, web, social networks, etc.) in a regular context or in a crisis situation: Organisation Directors, BU Directors, Industrial Directors and Managers, Department Heads and Product Managers, on-site Management on-call duty, Corporate on-call duty, site Communications Managers, etc.
Objectifs de la formation
Pedagogical objectives
- Demystifying the role and functions of a journalist, clarifying beliefs and untruths about the media
- Understanding and anticipating the expectations and needs of journalists
- Exploring the requirements of crisis media communication
- Learning how to react effectively to pitfalls and tricky questions
- Knowing how to use the special features of online media and social networks,
- Increasing self-confidence through a variety of filmed exercises (interview simulations).
Prérequis
Prerequisiste
None
Description
Description / Content
Functional, oratory, behavioural, relational and reactionary skills in face-to-face interviews with journalists, in regular or crisis situations.
Dissemination of methodological principles that can be put into practice immediately, followed by filmed simulations designed to test the tools explored in real time.
Stage 1: The basic rules of dealing with journalists
- The essential pre-requisites for an interview
- The primary methodological principles + video practice of a classic interview simulation
- The tools for making an impact in an interview: the importance of the message and non-verbal communication
Video practice of a regular interview simulation
Stage 2: Anticipating the expectations of journalists
- Knowing how to prepare, what to say and how to say it
- Reacting effectively to trick questions
Video practice of a simulated aggressive interview
Stage 3: The specific aspects of crisis interviewing
- Media skills to be integrated,
- Organisation of responses, internal coordination, etc.
Video practice using a simulated interview in the context of a serious crisis
Stage 4: Reacting to specific media
- Social networks and online sites, the local press, investigative journalists
Video practice on a simulated press conference interview in a context of tension
Compétences acquises à l'issue de la formation
- Speaking skills: boosting your impact through appropriate non-verbal language
- Behavioural and interpersonal skills in stressful situations: practising good media practice in tense situations, knowing how to react when faced with sensitive issues
- Media skills: understanding and anticipating journalists' expectations and needs, knowing how to use and feed your message
- Methodological skills: knowing how to prepare for an interview, anticipating how to enhance and illustrate your message
Moyens et supports pédagogiques
Educational resources and supports
- Slide show PPT
- Check list
- Videos
- Pedagogical Support
- Exercices
Modalités pédagogiques
Educational format
On site : 1 or 2 days – 7 hours
Remote :4 x 3,5 hours workshops via Teams, GoogleMeet… (collective – individual mix)
Possibility of organization on-measure, according to the objectives set or logistical requirements
Modalités d'évaluation et de suivi
Evaluation and monitoring methods
- Self-positioning of participants on a digital platform shared with the trainer (beginning and end of training)
- Evaluation acquired by the trainer after training
- Individual on-demand follow-up coaching
- Impact questionnaire sent to sponsor three months after training
- Post-training assessment one or two months after the course
Informations sur l'accessibilité
Feel free to contact us on +33 1 47 66 25 20
Informations sur l'admission
Sur demande à notre chargée de formation par téléphone ou mail (délai d'accès et de réalisation).
Nos tarifs sont communiqués sur devis.