Communicating to persuade - ENG Mixte : présentiel / à distance
Dernière mise à jour : 07/10/2024
Public visé
Target
Anyone who wants to practise persuading a person or a group of people
Objectifs de la formation
Pedagogical objectives
- Structuring an argument to persuade the person(s) you are talking to
- Validating your arguments, being convincing in the discussion
- Responding to objections Asserting yourself to get around resistance
Prérequis
Prerequisiste
None
Description
Description / Content
Stage 1: How to structure a persuasive message
The objective and the message
The hook Application exercises;
Stage 2: Arguing in order to persuade
Why is it in the other person's interest to do what you propose?
Three essential reasons why I say that ...
Proof through example
Constructing an argument on a professional subject
Debriefing on the strength of the argument and the impact of non-verbal communication;
Stage 3: Discussing to persuade
Seeking validation as you go along
Listening to soothe comments
Adapting to your audience
Role-playing incorporating discussion phases;
Stage 4: Dealing with contradiction
How to respond to an objection
Asserting yourself in the face of obstructive behaviour
Exercise to summarise the day's learning
Compétences acquises à l'issue de la formation
- Building a convincing argument
- Defusing resistance Integrating dialogue to generate support
- Responding to objections
Moyens et supports pédagogiques
Educational resources and supports
- Slide show PPT
- Pedagogical Support
- Digital Tools (Mentimeter, Jamboard ...)
Modalités pédagogiques
Educational format
On site : 1 or 2 days
Remote : 2 or 4 x 3,5 hours workshops viaTeams, GoogleMeet, Zoom…
Individual coachings if needed
Modalités d'évaluation et de suivi
Evaluation and monitoring methods
- Self-positioning by participants on a digital platform shared with the trainer (at the beginning and end of the course)
- Assessment by the trainer at the end of the course
- On-the-spot assessment immediately after the course
- REX - One-hour practice-sharing workshops one or two months after the initial training course
- Post-training assessment one or two months after the course
- Performance questionnaire sent to the customer three months after the course
Informations sur l'accessibilité
Feel free to contact us on +33 1 47 66 25 20
Informations sur l'admission
Sur demande à notre chargée de formation par téléphone ou mail (délai d'accès et de réalisation).
Nos tarifs sont communiqués sur devis.