Communicating to persuade - ENG Mixte : présentiel / à distance

Target

Anyone who wants to practise persuading a person or a group of people

Pedagogical objectives

• Structuring an argument to persuade the person(s) you are talking to
• Validating your arguments, being convincing in the discussion
• Responding to objections Asserting yourself to get around resistance

Description / Content

Stage 1: How to structure a persuasive message

The objective and the message

The hook Application exercises;

Stage 2: Arguing in order to persuade

Why is it in the other person's interest to do what you propose?

Three essential reasons why I say that ...

Proof through example

Constructing an argument on a professional subject

Debriefing on the strength of the argument and the impact of non-verbal communication;

Stage 3: Discussing to persuade

Seeking validation as you go along

Listening to soothe comments

Adapting to your audience

Role-playing incorporating discussion phases;

Stage 4: Dealing with contradiction

How to respond to an objection

Asserting yourself in the face of obstructive behaviour

Exercise to summarise the day's learning

• Building a convincing argument
• Defusing resistance Integrating dialogue to generate support
• Responding to objections

Educational resources and supports

• Slide show PPT​
• Pedagogical Support
• Digital Tools (Mentimeter, Jamboard ...)

Educational format

On site : 1 or 2 days 

Remote : 2 or 4 x 3,5 hours workshops viaTeams, GoogleMeet, Zoom…​

Individual coachings if needed

Evaluation and monitoring methods

• Self-positioning by participants on a digital platform shared with the trainer (at the beginning and end of the course)
• Assessment by the trainer at the end of the course
• On-the-spot assessment immediately after the course
• REX - One-hour practice-sharing workshops one or two months after the initial training course
• Post-training assessment one or two months after the course
• Performance questionnaire sent to the customer three months after the course

Feel free to contact us on +33 1 47 66 25 20

M&A-SoftSkills Factory