Communicating to persuade - ENG Mixte : présentiel / à distance

Dernière mise à jour : 07/10/2024

Bannière visuelle de présentation de la formation

Public visé

Target

Anyone who wants to practise persuading a person or a group of people

Objectifs de la formation

Pedagogical objectives

  • Structuring an argument to persuade the person(s) you are talking to
  • Validating your arguments, being convincing in the discussion
  • Responding to objections Asserting yourself to get around resistance

Prérequis

Prerequisiste

 

None

Description

Description / Content

 

Stage 1: How to structure a persuasive message

The objective and the message

The hook Application exercises;

 

Stage 2: Arguing in order to persuade

Why is it in the other person's interest to do what you propose?

Three essential reasons why I say that ...

Proof through example

Constructing an argument on a professional subject

Debriefing on the strength of the argument and the impact of non-verbal communication;

 

Stage 3: Discussing to persuade

Seeking validation as you go along

Listening to soothe comments

Adapting to your audience

Role-playing incorporating discussion phases;

 

Stage 4: Dealing with contradiction

How to respond to an objection

Asserting yourself in the face of obstructive behaviour

Exercise to summarise the day's learning

Compétences acquises à l'issue de la formation

  • Building a convincing argument
  • Defusing resistance Integrating dialogue to generate support
  • Responding to objections

Moyens et supports pédagogiques

Educational resources and supports

  • Slide show PPT​
  • Pedagogical Support
  • Digital Tools (Mentimeter, Jamboard ...)

Modalités pédagogiques

Educational format

On site : 1 or 2 days 

Remote : 2 or 4 x 3,5 hours workshops viaTeams, GoogleMeet, Zoom…​

Individual coachings if needed

Modalités d'évaluation et de suivi

Evaluation and monitoring methods

  • Self-positioning by participants on a digital platform shared with the trainer (at the beginning and end of the course)
  • Assessment by the trainer at the end of the course
  • On-the-spot assessment immediately after the course
  • REX - One-hour practice-sharing workshops one or two months after the initial training course
  • Post-training assessment one or two months after the course
  • Performance questionnaire sent to the customer three months after the course

Informations sur l'accessibilité

Feel free to contact us on +33 1 47 66 25 20

M&A-SoftSkills Factory

Informations sur l'admission

Sur demande à notre chargée de formation par téléphone ou mail (délai d'accès et de réalisation).

Nos tarifs sont communiqués sur devis.

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